Key insights

  • Communication channels: mobile is taking off in the region with 84% of the practitioners rating it as important for strategic communication

  • Media relations: dealing with  print newspapers and magazines has slipped substantially and will lose even more relevance until 2020

  • Social media skills: practitioners are good in delivering messages, but less experienced in managing communciaties or initiating dialogues online

  • Professional development: development opportunities offered by organisations do not align with key areas of need



APCM 2017/18 Title


Asia-Pacific Communication Monitor 2017/18

The APCM 2017/18 survey is based on responses from 1,306 communication professionals from 22 countries. Detailed analyses are available for 13 countries and different typs od organisations (companies, the Asia-Pacific Association of Communication Directors (APACD), the European Public Relations Eduation and Research Association (EUPRERA), and Quadriga University of Applied Sciences, supported by PRIME Research, NTU Singapore and RFI Daylight.


Other APCM editions

Use the "Reports" menu above to access results and additional material for other editions of this study.

Core research professors and team

  • Jim Macnarama, UTS University of Technology Sydney
    May O. Lwin, NTU Nanyang Technological University, Singapore
    Ana Adi, Quadriga University of Applied Sciences
    Ansgar Zerfass, University of Leipzig & EUPRERA

  • Research professors and national contacts APCM 2017/18

    Xianhong Chen, Huazong University of Science and Technology, China; Regina Yi-Ru Chen, Hong Kong Baptist University, Hong Kong; Jaishri Jethwaney, Institute for Studies in Industrial Development, New Delhi, India; Elizabeth Goenawan Ananto, Trisakti University, Jakarta, Indonesia; Junichiro Miyabe, Hokkaido University, Sapporo, Japan; Minjung Sung, Chung Ang University, Seoul, Korea; Kiranjit Kaur, Universiti Teknologi MARA, Selangor, Malaysia; Flora Hung-Baesecke, Massey University, Auckland, New Zealand; Fernando Paragas, University of the Philippines, Diliman, Phillipines; Jeff Chien-Tu Lai, National Chengchi University, Taipei, Taiwan; Parichart Sthapitanonda, Chulalongkorn University, Bangkok, Thailand; Nguyen Thi Thanh Huyen, Vietnam National University, Hanoi, Vietnam.