Publications about the Asia-Pacific Communication Monitor

Books and reports (2)

Macnamara, J., Lwin, M. O., Adi, A., & Zerfass, A. (2017). Asia-Pacific Communication Monitor 2017/18. Strategic challenges, social media and professional capabilties – Results of a survey in 22 countries. Hong Kong: APACD. Access

Macnamara, J., Lwin, M. O., Adi, A., & Zerfass, A. (2015). Asia-Pacific Communication Monitor 2015/16. The state of strategic communication and public relations in a region of rapid growth. Survey results from 23 countries. Hong Kong: APACD. Access

Journal articles and book chapters (2)

Macnamara J., & Zerfass, A. (2017). Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes. Communication Research and Practice, 3.
Online first: http://dx.doi.org/10.1080/22041451.2017.1275258. Access

Macnamara, J., Lwin, M. O., Adi, A., & Zerfass, A. (2016). ‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas. Public Relations Review, 42(3), 377-385. Access

Articles in professional publications (3)

Adi, A., & Macnamara, J. (2017). The priority is digital and social - but practitioners lack skills in new techniques. Insights from the second Asia-Pacific Communication Monitor. Communication Director - Asia-Pacific Edition, 13(4), 44-48. Access

Lwin, M. O., & Zerfass, A. (2016). Satisfied on the job? How communication professionals in Asia-Pacific assess their work situation. Communication Director – Asia-Pacific Edition, 11(2), 14-17. Access

Adi, A., & Macnamara, J. (2016). The present and future of strategic communication in Asia Pacific. Communication Director – Asia-Pacific Edition, 11(1), 12-17. Access

Academic presentations (10)

Zerfass, A., Chen, C., Hung-Baesecke, F., & Chen, R. (2017). Communicationm trends in China and Asia-Pacific. Insights from the Global Communication Monitor studies. Keynote presented at the 2nd Conference of the Public Relations Society of China (PRSC) & the 10th International Forum on Public Relations and Advertising (PRAD). Wuhan, China, October 2017.

Zerfass, A., Volk, S. C., & Macnamara, J. (2017). Comparing communication departments in Asia-Pacific and Europe: How leaders prioritize the department’s responsibilities. Paper presented at the 2nd Conference of the Public Relations Society of China (PRSC) & the 10th International Forum on Public Relations and Advertising (PRAD). Wuhan, China, October 2017.

Zerfass, A. (2017). Comparative research in strategic communication over a decade. Insights from the Asia-Pacific, European, and Latin-America Communication Monitor. Presentation at the C-Center for Chinese Media and Comparative Communication Research, Chinese University Hong Kong. Hong Kong, October 2017.

Zerfass, A. (2017). Strategic communication research across multiple countries. Challenges and opportunities of comparative surveys. Presentation at the College of Communication & Information Sciences, University of Alabama. Tuscaloosa, AL, USA, February 2017.

Zerfass, A. (2016). Strategic communication research across multiple countries – Challenges and opportunities of comparative studies. Presentation at the 3rd Strategic Communication and Public Relations Workshop. Hong Kong, China, December 2016.

Zerfass, A. (2016). International and comparative research in strategic communication
Insights from the European, Asia-Pacific and Latin American Communication Monitor.
Keynote presented at the Annual Research Conference 2016 of the Japan Society for Corporate Communication Studies. Sapporo, Japan, October 2016.

Moreno, A. (2016). European Communication Monitor, Latin American Communication Monitor & Asian Communication Monitors: Global comparative research in communication profession. Paper presented at the EUPRERA Annual Congress. Groningen, The Netherlands, September 2016.

Zerfass, A. (2015). Global trends in strategic communication management. Results and insights based on empirical research across 80 countries. Presentation at the Triangle Research Colloquium Asia – Europe –á USA, Hong Kong Baptist University. Hong Kong China, November 2015.

Zerfass, A. (2016). Value-contribution and measurement in strategic communication: An international comparison. Paper presented at the International Forum on Public Relations and Advertising (PRAD). Wellington, New Zealand, January 2016.

Hung-Baesecke, F., Chen, R., Macnamara, J., Zerfass, A, & Boyd, B., & Zhang, N. (2016). China social media competence and public trust in the Chinese speaking region and Oceania: A comparison study. Paper presented at the 8th Public Relations and Advertising Forum (PRAD). Wellington, New Zealand, January 2016.

Professional presentations (4)

Lwin, M. O., Macnamara, J., & Zerfass, A. (2017). Asia-Pacific Communication Monitor 2017/18: Key results and conclusions. Keynote presentation at the Asia-Pacific Communications Summit 2017. Hong Kong, November 2017.

Macnamara, J., Zerfass, A., & Lwin, M. O. (2017). Socoa÷ media infliencers and communictaion skills: What the Asia-Pacific Communication Monitor tells us. Workshop presentation at the Asia-Pacific Communications Summit 2017. Hong Kong, November 2017.

Macnamara, J., & Zerfass, A. (2015). Mapping the communications profession across Asia-Pacific. Key results from the Asia-Pacific Communication Monitor 2015/16. Keynote presentation at the Asia-Pacific Communications Summit 2015. Hong Kong, November 2015.

Macnamara, J., & Zerfass, A. (2015). The communicator as dialogue manager. Defining your future role: Creating organizational value through measurement and listening. Workshop presentation at the Asia-Pacific Communications Summit 2015. Hong Kong, November 2015.