Ready for big data in communications?

The European Communication Monitor 2016 identifies challenges of algorithms and social media influencers for strategic communciation.
21,000 respondents provide rich insights into the development of the field across more than 40 countries over a decade (2007-2016) .

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About the European Communication Monitor

The European Communication Monitor is the largest transnational study on strategic communication worldwide. It has been conducted annually since 2007 with more than 2,700 participating communication professionals from 43 countries in the current edition.

Results of the 2016 monitor have been released in July 2016 and will be presented worldwide throughout the year. Similiar surveys have been initiated in Latin America and Asia-Pacific. More than 4,500 practitioners are surveyed in each wave of the series.

Living up to highest academic standards, this study is run by a network of leading research universities organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported
by Prime Research. Privacy is fully respected.

Research Team

  • Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
    Ralph Tench, Prof. Dr., Leeds Beckett University (UK)
    Piet Verhoeven, Assoc. Prof. Dr., University of Amsterdam (NL)
    Dejan Vercic, Prof. Dr., University of Ljubljana (SI)
    Angeles Moreno, Prof. Dr., University Rey Juan Carlos, Madrid (ES)

  • National research contacts and professors

    Emanuele Invernizzi, Milan (IT), Valerie Carayol, Bordeaux (FR), Jesper Falkheimer, Lund (SE), Finn Frandsen, Aarhus (DK), Oyvind Ihlen, Oslo (NO), Vilma Luoma-aho, Jyväskylä (FI), Waldemar Rydzak, Poznan (PL), Denisa Heilova, Prague (CZ), Alexandra Craciun, Bucharest (RO), Milko Petrov, Sofia (BU), Eleni Aspori, Athens (GR), Ayla Okay, Istanbul (TR), Evandro Oliveira, Braga (PT), John Gallagher, Dublin (IE), Andrea Catellani, Louvain (BE), Liudmila Minaeva, Moscow (RU)