Key insights

  • Trends: corporate communication expected to become the most important sub-discipline until 2010 and stronger than marketing communications

  • Channels: media relations loose ground, online is taking over

  • Campaigns: only every third professional measures economic impact

  • Respondents expect an average 14% growth of budgets and new jobs

ECM 2007 Cover

European Communication Monitor 2007

The ECM 2008 survey is based on responses from 1,087 communication professionals in 22 countries. The study was organised by the European Public Relations Education and Research Association (EUPRERA) and the University of Leipzig, supported by Hugin.

Other ECM editions

Use the "Reports" menu above to access results and additional material for all ECM editions since 2007.

Research Team and Authors

  • Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
    Betteke van Ruler, Prof. Dr., University of Amsterdam (NL)
    Adela Rogojinaru, Prof. Dr., University of Bucharest (RO)
    Dejan Vercic, Prof. Ph.D., University of Llubljana (SI)
    Sven Hamrefors, Prof. Dr., Mälardalen University (SE)