Key insights

  • Decising-making power of communication functions in Europe:
    mostly weaker than to the United States

  • Communication disciplines: internal/change and sustainability/CSR communications predicted to be fastest growing in Europe

  • Major challenges for the future: linking communication to business strategies, dealing with sustainable development and social responsibility, coping with the digital evolution and the social web

ECM 2008 Cover


European Communication Monitor 2008

The ECM 2008 survey is based on responses from 1,524 communication professionals in 37 countries. The study was organised by the European Public Relations Education and Research Association (EUPRERA) supported by Cision and the magazine Communication Director.

Other ECM editions

Use the "Reports" menu above to access results and additional material for all ECM editions since 2007.


Research Team and Authors

  • Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
    Angeles Moreno, Prof. Ph.D., University Rey Juan Carlos, Madrid (ES)
    Ralph Tench, Prof. Ph.D., Leeds Metropolitan University (UK)
    Dejan Vercic, Prof. Ph.D., University of Ljubljana (SI)
    Piet Verhoeven, Dr., University of Amsterdam (NL)

  • Advisory board ECM 2008

    Emanuele Invernizzi, Milan (IT), Valerie Carayol, Bordeaux (FR),
    Betteke van Ruler, Amsterdam (NL), Sven Hamrefors, Mälardalen (SE),
    Oyvind Ihlen, Oslo (NO), Ryszard Lawniczak, Poznan (PL)