Key insights

  • Missing link: 6 out of 10 communicators help defining business strategies

  • Budgets: major cuts ahead, but most respondents are still optimistic

  • Trends: Internal communication and social networks are on the rise

  • Evaluation: many measure neither investments nor business impacts

  • Social networks: 85% of European PR professionals are members

  • Salary correlates with role enactment: strategic facilitators are leading

ECM 2009 Cover


European Communication Monitor 2009

The ECM 2009 survey is based on responses from 1,863 communication professionals in 3 countries. The study was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported
by Cision.

Other ECM editions

Use the "Reports" menu above to access results and additional material for all ECM editions since 2007.


Research Team and Authors

  • Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
    Angeles Moreno, Prof. Ph.D., University Rey Juan Carlos, Madrid (ES)
    Ralph Tench, Prof. Ph.D., Leeds Metropolitan University (UK)
    Dejan Vercic, Prof. Ph.D., University of Ljubljana (SI)
    Piet Verhoeven, Dr., University of Amsterdam (NL)

  • Advisory board ECM 2009

    Emanuele Invernizzi, Milan (IT), Valerie Carayol, Bordeaux (FR), Francesco Lurati, Lugano (CH), Sven Hamrefors, Mälardalen (SE),
    Oyvind Ihlen, Oslo (NO), Ryszard Lawniczak, Poznan (PL)