Key insights

  • Impact of the recession: communication has become more important

  • Resources: few functions were able to gain more finances and manpower

  • Job satisfaction: 7 out of 10 PR professionals are content

  • Leadership: Inclusive style correlates positively with influence

  • Social media: PR professionals favour online communities;
    only 26% believe in the importance of Twitter and 17% in Wikis

ECM 2010 Cover


European Communication Monitor 2010

The ECM 2011 survey is based on responses from 1,955 communication professionals in 46 countries. The study was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported
by Infopaq and Grayling.

Other ECM editions

Use the "Reports" menu above to access results and additional material for all ECM editions since 2007.


Research Team and Authors

  • Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
    Ralph Tench, Prof. Ph.D., Leeds Metropolitan University (UK)
    Piet Verhoeven, Dr., University of Amsterdam (NL)
    Dejan Vercic, Prof. Ph.D., University of Ljubljana (SI)
    Angeles Moreno, Prof. Ph.D., University Rey Juan Carlos, Madrid (ES)

  • Advisory board ECM 2010

    Emanuele Invernizzi, Milan (IT), Valerie Carayol, Bordeaux (FR), Francesco Lurati, Lugano (CH), Sven Hamrefors, Mälardalen (SE),
    Oyvind Ihlen, Oslo (NO), Ryszard Lawniczak, Poznan (PL)