Key insights

  • CEO communication: every second organisations monitors CEO reputation

  • Digital gatekeepers: employees/consumers more relevant than bloggers

  • Social media skills: practitioners still report rather moderate capabilities

  • International communication: solid structures/strategies often missing

  • Crisis communication: 7 out of 10 professionals faced crises recently

  • Status: 58% of PR pofessionals are optimistic about career perspectives

ECM 2013 Cover


European Communication Monitor 2013

The ECM 2013 survey is based on responses from 2,710 communication professionals in 43 countries. Detailed analyses are available for 20 countries and different types of organisations (companies, non-profits, governmental, agencies). The study was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported
by Ketchum, a leading communications agency.

Other ECM editions

Use the "Reports" menu above to access results and additional material for all ECM editions since 2007.


Research Team and Authors

  • Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
    Angeles Moreno, Prof. Ph.D., University Rey Juan Carlos, Madrid (ES)
    Ralph Tench, Prof. Ph.D., Leeds Metropolitan University (UK)
    Dejan Vercic, Prof. Ph.D., University of Ljubljana (SI)
    Piet Verhoeven, Dr., University of Amsterdam (NL)

  • Advisory board ECM 2013

    Emanuele Invernizzi, Milan (IT), Valerie Carayol, Bordeaux (FR), Francesco Lurati, Lugano (CH), Finn Frandsen, Aarhus (DK),
    Oyvind Ihlen, Oslo (NO), Ryszard Lawniczak, Poznan (PL)