Key insights

  • Impact of new technologies: 84% of communicators say they enrich jobs

  • Job satisfaction: Interesting tasks more important than work-life-balance

  • Gender: Females are better at utilising digital technologies for the job

  • Salaries: Only 8 per cent report a base salary of more than 150,000 EUR
  • Mobile communication: Every third organisation has implemented apps

  • Excellence: Outperforming communication departments characterised by different communication patterns and priorities

ECM 2014 Cover


European Communication Monitor 2014

The ECM 2014 survey is based on responses from 2,777 communication professionals in 42 countries. Detailed analyses are available for 20 countries and different types of organisations (companies, non-profits, governmental, agencies). The study was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported
by Ketchum, a leading communications agency.

Other ECM editions

Use the "Reports" menu above to access results and additional material for all ECM editions since 2007.


Research Team and Authors

  • Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
    Ralph Tench, Prof. Ph.D., Leeds Metropolitan University (UK)
    Dejan Vercic, Prof. Ph.D., University of Ljubljana (SI)
    Piet Verhoeven, Dr., University of Amsterdam (NL)
    Angeles Moreno, Prof. Ph.D., University Rey Juan Carlos, Madrid (ES)

  • National research contacts and professors ECM 2014

    Emanuele Invernizzi, Milan (IT), Valerie Carayol, Bordeaux (FR), Jesper Falkheimer, Lund (SE), Finn Frandsen, Aarhus (DK), Oyvind Ihlen, Oslo (NO), Vilma Luoma-aho, Jyväskylä (FI), Waldemar Rydzak, Poznan (PL), Denisa Heilova, Prague (CZ), Adela Rogojinaru, Bucharest (RO), Eleni Aspori, Athens (GR), Evandro Oliveira, Braga (PT), John Gallagher, Dublin (IE), Andrea Catellani, Louvain (BE), Liudmila Minaeva, Moscow (RU)