Key insights

  • Strategic partnerships with mass media: 61% of communicators see rising importance, but only 36% have established collaborations today

  • Content strategies: large gap between relevance and real use across Europe

  • Value contribution: only 55% try to demonstrate economic effects

  • Organisational listening: strategies are often missing
  • Client/agency relationships: diverging views on rationales and conflicts

  • Excellence: Outperforming communication departments are better in listening to stakeholders and using measurement insights

ECM 2015 Cover


European Communication Monitor 2015

The ECM 2015 survey is based on responses from 2,253 communication professionals in 41 countries. Detailed analyses are available for 20 countries and different types of organisations (companies, non-profits, governmental, agencies). The study was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported
by partner Prime Research International.

Other ECM editions

Use the "Reports" menu above to access results and additional material for all ECM editions since 2007.


Research Team and Authors

  • Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
    Ralph Tench, Prof. Dr.., Leeds Beckett University (UK)
    Dejan Vercic, Prof. Dr., University of Ljubljana (SI)
    Piet Verhoeven, Assoc. Prof. Dr., University of Amsterdam (NL)
    Angeles Moreno, Prof. Ph.D., University Rey Juan Carlos, Madrid (ES)

  • National research contacts and professors ECM 2015

    Emanuele Invernizzi, Milan (IT), Valerie Carayol, Bordeaux (FR), Jesper Falkheimer, Lund (SE), Finn Frandsen, Aarhus (DK), Oyvind Ihlen, Oslo (NO), Vilma Luoma-aho, Jyväskylä (FI), Waldemar Rydzak, Poznan (PL), Denisa Heilova, Prague (CZ), Alexandra Craciun, Bucharest (RO), Milko Petrov, Sofia (BG), Eleni Aspori, Athens (GR), Evandro Oliveira, Braga (PT), John Gallagher, Dublin (IE), Andrea Catellani, Louvain (BE), Liudmila Minaeva, Moscow (RU)