Key insights

  • Visualisation: 94% of communicators believe in a rising importance for strategic communication, but competencies and  processes are still nascent

  • Social bots: 73% confirm ethical challenges; only 15% of organisations will use social bots until 2018

  • Hypermodernity:  cultural transformation influences stakeholder relations

  • Benchmarking: less common in communications compared to other  funcstions, mainly focused on messaging activities (up to 51%)
ECM 2017 Cover


European Communication Monitor 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. Detailed analyses are available for 20 countries and different types of organisations (companies, non-profits, governmental, agencies). The study was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported
by partner PRIME Research.

Other ECM editions

Use the "Reports" menu above to access results and additional material for all ECM editions since 2007.


Research Team and Authors

  • Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
    Ralph Tench, Prof. Dr., Leeds Beckett University (UK)
    Dejan Vercic, Prof. Dr., University of Ljubljana (SI)
    Piet Verhoeven, Assoc. Prof. Dr., University of Amsterdam (NL)
    Angeles Moreno, Prof. Dr., University Rey Juan Carlos, Madrid (ES)

  • National research contacts and professors ECM 2016

    Emanuele Invernizzi, Milan (IT), Valerie Carayol, Bordeaux (FR), Jesper Falkheimer, Lund (SE), Finn Frandsen, Aarhus (DK), Oyvind Ihlen, Oslo (NO), Vilma Luoma-aho, Jyväskylä (FI), Waldemar Rydzak, Poznan (PL), Denisa Heilova, Prague (CZ), Alexandra Craciun, Bucharest (RO), Milko Petrov, Sofia (BG), Evandro Oliveira, Braga (PT), John Gallagher, Dublin (IE), Andrea Catellani, Louvain (BE), Liudmila Minaeva, Moscow (RU)