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European Communication Monitor 2007 - some of the insights are:

– Corporate Communication will become the most important discipline until 2010

– Press and media relations loose ground, online and social media are taking over

– Only every third professional measures economic impact of campaigns

– Respondents from 22 countries expect an average 14% growth of budgets and new jobs

Click here to download ECM 2007 charts (52 pp., free PDF)!

Research Team
Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
Betteke van Ruler, Prof. Dr., University of Amsterdam (NL)
Rogojinaru, Adela, Ass. Prof. Dr., University of Bucharest (RO)
Dejan Vercic, Prof. Ph. D., University of Ljubljana (SI)
Sven Hamrefors, Prof. Dr., Mälerdalen University (SE)

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