European Communication Monitor 2008

European Communication Monitor 2008 - some of the insights are:

– communication management plays a major role in European organisations, but its decision-making power is weaker than in the United States

– professionals expect that by 2011 corporate communication will succeed today’s forerunner marketing/consumer communication as the most important field of practice

– internal/change communication and sustainability/CSR are predicted to be the fastest-growing disciplines within communication management in Europe

– professionals see three major challenges for the future: linking their function to business strategies, dealing with sustainable development and social responsibility, and coping with the digital evolution and the social web

– More than 1,500 respondents from 37 countries identify trends in the field

Click here to download ECM 2008 charts (74 pp., free PDF)!

Research Team
Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
Ralph Tench, Prof. Ph. D., Leeds Metropolitan University (UK)
Piet Verhoeven, Ass. Prof. Dr., University of Amsterdam (NL)
Dejan Vercic, Prof. Ph. D., University of Ljubljana (SI)
Angeles Moreno, Prof. Ph. D., University Rey Juan Carlos, Madrid (ES)

Advisory Board
Emanuele Invernizzi, Prof. Dr., IULM University, Milano (IT)
Valerie Carayol, Prof. Dr., University of Bordeaux 3 (FR)
Betteke van Ruler, Prof. Dr., University of Amsterdam (NL)

Sven Hamrefors, Prof. Dr., Mälerdalen University (SE)
Oyvind Ihlen, Prof. Dr., BI Norwegian School of Management, Oslo (NO)
Ryszard Lawniczak, Prof. Dr., Poznan University of Economics (PL)

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