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Annual survey on future trends in communication management and public relations










European Communication Monitor 2009 - some of the insights are:

– Missing link: only 6 out of 10 PR practitioners help to define business strategies

– Communication departments face major budget cuts, but a vast majority is optimistic 

– Internal communication and social networks are on the rise

- Evaluation: most practitioners measure neither investments nor business impacts

– 85% of European communication professionals are members of social networks

– Salary correlates with role enactment: “strategic facilitators” are leading
– More than 1,850 respondents from 34 countries name major challenges and developments

Click here to download ECM 2009 charts (100 pp., free PDF)!

Please note that the ECM 2009 report (text and charts) has been published as a book by
Helios Media, ISBN 978-3-9811316-2-8. Details can be found in the PDF above.






Research Team
Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
Ralph Tench, Prof. Ph. D., Leeds Metropolitan University (UK)
Piet Verhoeven, Ass. Prof. Dr., University of Amsterdam (NL)
Dejan Vercic, Prof. Ph. D., University of Ljubljana (SI)
Angeles Moreno, Prof. Ph. D., University Rey Juan Carlos, Madrid (ES)

Advisory Board
Emanuele Invernizzi, Prof. Dr., IULM University, Milano (IT)
Valerie Carayol, Prof. Dr., University of Bordeaux 3 (FR)
Francesco Lurati, Ass. Prof. Dr., University of Lugano (CH)

Sven Hamrefors, Prof. Dr., Mälerdalen University (SE)
Oyvind Ihlen, Prof. Dr., BI Norwegian School of Management, Oslo (NO)
Ryszard Lawniczak, Prof. Dr., Poznan University of Economics (PL)










European Public Relations Education and Research Association

European Association of Communication Directors 

Communication Director Magazine