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Back to |
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Annual survey on future trends in communication
management and public relations |
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European Communication Monitor 2009 - some of
the insights are: – Missing link:
only 6 out of 10 PR practitioners help to define business strategies – Communication departments face major budget cuts, but a vast majority is optimistic – Internal communication and social
networks are on the rise - Evaluation: most
practitioners measure neither investments nor business impacts – 85% of European communication
professionals are members of social networks – Salary correlates with
role enactment: “strategic facilitators” are
leading Helios Media, ISBN 978-3-9811316-2-8. Details can be found in the PDF above. |
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Research Team Sven Hamrefors,
Prof. Dr., Mälerdalen
University (SE) |
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