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Annual survey on future trends in communication management and public relations

European Communication Monitor 2010 - some of the insights are:

– Impact of the recession: 72% say communication has become more important in their organisations
- Resources: Only 22% were able to gain more finances and manpower, while 37% lost more than the average

– Job satisfaction: 7 out of 10 PR professionals are content, but job security and salaries are limited

- Leadership styles: Inclusive leadership correlates positively with satisfaction and influence

- Social media: PR prefessionals favour oline communities; only 26% believe in twitter and 17% in wikis

– Salaries have generally dropped since last year; 21% earn more than 100.000 Euro annually
– 1,955 respondents from 46 countries name major challenges and developments

Click here to download ECM 2010 charts (122 pp., free PDF)!

Please note that the ECM 2010 report (text and charts) has been published as a book by
Helios Media, ISBN 978-3-942263-05-4. Details can be found in the PDF above.

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Research Team
Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
Ralph Tench, Prof. Ph. D., Leeds Metropolitan University (UK)
Piet Verhoeven, Ass. Prof. Dr., University of Amsterdam (NL)
Dejan Vercic, Prof. Ph. D., University of Ljubljana (SI)
Angeles Moreno, Prof. Ph. D., University Rey Juan Carlos, Madrid (ES)

Advisory Board
Emanuele Invernizzi, Prof. Dr., IULM University, Milano (IT)
Valerie Carayol, Prof. Dr., University of Bordeaux 3 (FR)
Francesco Lurati, Ass. Prof. Dr., University of Lugano (CH)

Sven Hamrefors, Prof. Dr., Mälerdalen University (SE)
Oyvind Ihlen, Prof. Dr., BI Norwegian School of Management, Oslo (NO)
Ryszard Lawniczak, Prof. Dr., Poznan University of Economics (PL)

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