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Annual survey on future trends in communication management and public relations

European Communication Monitor 2012 - some of the insights are:

– Most important strategic issues: Need to address more audiences with limited resources new on the list
- Ethical challenges: Six out of ten PR professionals faced moral problems within the last 12 months

- Barriers to professionalisation: 84% state that top management lacks understanding of communications

- Integrating and coordinating communications: Shaping multiple identities is more relevant today
- Practice of strategic communication: Operational work takes 37% of a typical week
- Social media: Large gap between perceived importance and real implementation in most organisations
- Development and qualifications: Management and business knowledge needed, but training is missing

Click here to download ECM 2012 charts (124 pp., free PDF)!
Click here to watch YouTube video (highlights)! 

Please note that the ECM 2012 report (text and charts, 124 pp., ISBN 978-3-942263-12-2) has been published as a full colour print booklet by Helios Media. The booklet is available on request, 30 EUR incl. shipping.




Research Team
Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) - Lead Researcher
Ralph Tench, Prof. Ph.D., Leeds Metropolitan University (UK)
Piet Verhoeven, Ass. Prof. Dr., University of Amsterdam (NL)
Dejan Vercic, Prof. Ph.D., University of Ljubljana (SI)
Angeles Moreno, Prof. Ph.D., University Rey Juan Carlos, Madrid (ES)

Advisory Board
Valerie Carayol, Prof. Dr., University of Bordeaux 3 (FR)
Finn Frandsen, Prof., Aarhus University (DK)
Oyvind Ihlen, Prof. Dr., University of Oslo (NO)

Emanuele Invernizzi, Prof. Dr., IULM University, Milan (IT)
Francesco Lurati, Ass. Prof. Dr., University of Lugano (CH)

Ryszard Lawniczak, Prof. Dr., Poznan University of Economics (PL)









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Sponsored by:

European Public Relations Education and Research Association

European Association of Communication Directors (EACD)


Communication Director Magazine


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