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Annual survey on future trends in communication management and public relations

European Communication Monitor 2014 - some of the insights are:

– Impact of new technologies: 84% of communicators say they enrich their jobs; 73% report increasing pressure
- Job satisfaction: Interesting tasks and career opportunities are stronger drivers than work-life-balance
- Salaries: 8% of European practitioners report a base salary of more than 150,000 EUR
- Gender and strategic communication: Females are better at utilising digital technologies for the job

- Mobile communication: Every third organisation has implemented apps for smartphones or tablets

- Excellenct communication departments: characterised by different communication patterns and priorities

Click here to download ECM 2014 chart report (free PDF)!
Click here to watch the YouTube video (highlights)!

A flyer with 10 Starting Points (PDF) highlights key results and invites to join the discussion.

Please note that the ECM 2014 report (160 pp., ISBN 978-3-942263-27-6) has been published as a full colour print booklet by Helios Media. The booklet is available on request, 30 EUR incl. shipping.




Research Team
Ansgar Zerfass, Prof. Dr., University of Leipzig (GE) & BI Norwegian Business School (NO) - Lead Researcher
Ralph Tench, Prof. Dr., Leeds Metropolitan University (UK)
Piet Verhoeven, Dhr. Dr., University of Amsterdam (NL)
Dejan Vercic, Prof. Ph.D., University of Ljubljana (SI)
Angeles Moreno, Prof. Ph.D., University Rey Juan Carlos, Madrid (ES)

Advisory Board
Emanuele Invernizzi, Prof. Dr., IULM University, Milan (IT)

Valerie Carayol, Prof. Dr., University of Bordeaux 3 (FR)

Jesper Falkheimer, Prof. Dr., Lund University (SE)

Finn Frandsen, Prof., Aarhus University (DK)
Oyvind Ihlen, Prof. Dr., University of Oslo (NO)

Waldemar Rydzak, Ass. Prof. Dr., Poznan University of Economics (PL)









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Sponsored by:

European Public Relations Education and Research Association

European Association of Communication Directors (EACD)


Communication Director Magazine


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