Contact

Prof Dr Ansgar Zerfass
Communication Management
University of Leipzig
Burgstr. 21
D-04109 Leipzig, Germany
Phone   +49-341-97-35040
Fax     +49-341-97-35049
E-Mail  zerfass @uni-leipzig.de
Website www.communicationmanagement.de

Curriculum vitae

Ansgar Zerfass, Dr., is Professor of Communication Management at the University of Leipzig, the leading institution for communication studies in Germany (according to the April 2006 ranking by Handelsblatt Karriere). Prior to this, he worked in management positions at various companies and institutions for more than ten years, and was a honorary lecturer (Privatdozent) at the University of Erlangen-Nuremberg, Germany. Ansgar Zerfass holds a university degree and doctorate in business administration and a postdoctoral lecture qualification (Habilitation) in communication science. He has received several awards both for his academic work and his communication campaigns, among them the Ludwig-Schunk-Award for economic science, the German Public Relations Award and the German Multimedia Award. Recently, he was elected “PR Head of the year 2005" by the German Public Relations Association (DPRG). Ansgar Zerfass is author and editor of 14 books and numerous articles on corporate communications and interactive communication, including the forthcoming “Handbook of Corporate Communication” (in German). Ansgar Zerfass is engaged in various professional organizations and academic bodies on a national and international level, e. g. as member of the board of directors of EUPRERA, the European Public Relations Education and Research Association.

Current areas of research

Communication Management, Value Based Communication, Communication Controlling / Strategy and Evaluation, Quality and Usability in Public Relations and Political Communication, Interactive Public Relations (Social Software, Web 2.0, Weblogs, Podcasts, Wikis), Campaigning and Branding, Innovation Communication.
Recent surveys: www.innovationcommunication.net, www.euroblog2007.org

Selected publications (English)

Zerfaß, Ansgar; Huck, Simone:
Innovation, Communication and Leadership:
New Developments in Strategic Communication
in: International Journal of Strategic Communication, Vol. 1 (2007), No. 2, forthcoming (26 pp.)

Zerfass, Ansgar
The Corporate Communications Scorecard – A framework for managing and evaluating communication strategies
in: B. van Ruler/A. Tkalac Vercic/D. Vercic (Eds.): Public Relations Metrics: Research and Evaluation, Mahwah (NJ) 2007, forthcoming (14 pp.)

Zerfass, Ansgar
Innovation Readiness - A framework for enhancing corporations and regions by Innovation Communication
in: Innovation Journalism 2 (2005), No. 8, pp. 1-27
- Full text (PDF)

Mast, Claudia; Huck, Simone; Zerfaß, Ansgar
Innovation Communication - Outline of the concept and empirical findings from Germany
in: Innovation Journalism 2 (2005), No. 7, pp. 1-14
- Full text (PDF)

Zerfass, Ansgar; Hartmann, Bernd
The Usability Factor: Improving the Quality of E-Content
in: P.A. Bruck/A. Buchholz/Z. Karssen/A. Zerfass (Eds.): E-Content - Technologies and Perspectives for the European Market, Berlin/Heidelberg/New York: Springer 2005, pp. 163-180

Bruck, Peter A.; Buchholz, Andrea; Karssen, Zeger; Zerfass, Ansgar (Eds.):
E-Content - Technologies and Perspectives for the European Market
Berlin/Heidelberg/New York: Springer 2005, 256 pp.
- More information (PDF)

Selected publications (German)

Piwinger, Manfred; Zerfass, Ansgar (Eds.):
Handbuch Unternehmenskommunikation
[Handbook of Corporate Communication]
Wiesbaden: Gabler 2007 (forthcoming), 940 pp.
State of the art of corporate communications research in Germany.

Zerfass, Ansgar; Boelter, Dietrich:
Die neuen Meinungsmacher. Weblogs als Herausforderung für Kampagnen, Marketing, PR und Medien
[The new opinion makers. Weblogs as a challenge for campaigns, marketing, public relations and the media]
Graz: Nausner & Nausner 2005, 192 pp.
Corporate Communications in the Google World.

Pfannenberg, Jörg; Zerfass, Ansgar (Eds.): Wertschöpfung durch Kommunikation
[Creating economic value through communication]
Frankfurt: Frankfurter Allgemeine Buch 2005, 224 pp.
Value Based Communication: Theory and Case Studies.

Mast, Claudia; Zerfass, Ansgar (Eds.):
Neue Ideen erfolgreich durchsetzen. Das Handbuch der Innovationskommunikation
[Handbook of innovation communication]
Frankfurt: Frankfurter Allgemeine Buch 2005, 232 pp.
Communicating new ideas, technologies and products: Theory and Case Studies.

Zerfass, Ansgar:
Unternehmensführung und Öffentlichkeitsarbeit. Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations [Strategic Management and Public Relations. A theory of corporate communication and public relations] Wiesbaden: VS Verlag für Sozialwissenschaften, 2nd edition 2004, 468 pp.
Theoretical framework, based on Management Theory, Habermas and Giddens.